Customer stories

GR0's tech-forward approach leads to big hiring wins

GR0's tech-forward approach leads to big hiring wins

GR0 improved its hiring ROI and made five hires in its first four months by replacing LinkedIn Recruiter with Fetcher

GR0 customer story
GR0 logo


GR0's mission is to demystify online marketing for brands, allowing them to realize their full potential and deliver unmatched value to every customer.




Los Angeles, CA


Business Services

TL;DR: GR0 has significantly expanded their outreach through automated, personalized email sequences with average open rates at 98% and average response rates of 29%. In the first four months with Fetcher, GR0 made five hires.


The challenge

The solution

The result


Experienced software implementer looks for innovative recruiting tools

Before moving into an HR role, GR0’s Vice President of People, Aaron Friedman, spent years as a software implementer in the healthcare industry. Eventually, he moved into a hiring manager role and started to understand the many facets of the recruiting process: sourcing, outreach, assessments, interviewing, etc. Somewhere along this journey, he realized that while he was still passionate about tech, his strengths and interests fell more on the People side.

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This led him to his current role with GR0, a digital advertising company. Aaron discovered Fetcher through his LinkedIn network and was intrigued by the idea of sourcing outside of LinkedIn.

The challenge

Overcoming LinkedIn Recruiter’s steep pricing and competition

Aaron and his team primarily relied on LinkedIn Recruiter to source active and passive candidates. He found outreach incredibly limiting, as LinkedIn only allowed 150 InMails a month per $9,000/year recruiter seat. The biggest challenge for GR0’s three-person recruiting team was cutting through the InMail noise to get in front of more qualified candidates.

Aaron Friedman from GR0 quote

The other major limitation of LinkedIn Recruiter is that InMail lacks automated outreach capabilities. Aaron wanted a way to send drip campaigns without the hassle of setting manual follow-up reminders.

The solution

Letting go of LinkedIn and embracing recruiting automation

Aaron quickly wove Fetcher into the team’s workflows. In just four months, GR0’s recruiting strategy now exclusively revolves around Fetcher; they use it daily to engage new and nurtured candidates and connect with candidates on LinkedIn through the link provided in each Fetcher candidate profile.

They’ve been able to make the platform their own by creating personalized email templates, A/B testing emails to determine what resonates with candidates, and adding diversity sourcing criteria to the searches.

Aaron Friedman from GR0 quote

According to Aaron, the ability to create and send automated email sequences has been the biggest game-changer.

“You set it, and you forget it, and it does its magic. That’s why our open and reply rates are what they are,” he adds.

Fetcher’s integration with Lever, GR0’s current ATS, is much stronger than they had previously with LinkedIn. It takes just a second to move an interested candidate over to Lever, even when the GR0 team self-sources candidates they found on LinkedIn via Fetcher’s Chrome extension.

The result

Lower budget, higher ROI, & happier recruiters

When GR0’s CFO doubted replacing LinkedIn Recruiter with Fetcher, Aaron already had plenty to show regarding Fetcher’s value. GR0 has significantly expanded its outreach through automated, personalized email sequences with average open rates of 98% and average response rates of 29%. In the first four months with Fetcher, GR0 made five hires, and Aaron says he anticipates reaching up to 12 hires by the six-month mark.

“Fetcher has shown us that we can rely almost exclusively on passive candidates and be successful that way,” Aaron adds. “We couldn’t go without Fetcher at this point. It’s absolutely essential.”

Aaron Friedman from GR0 quote

In addition to a strong ROI, relying on Fetcher for sourcing saves GR0 thousands of dollars because they don’t need to renew their LinkedIn Recruiter seats. With Fetcher’s pricing being based on leads sourced rather than on users, GR0 can cut down on their budget while also giving hiring managers and other stakeholders a clearer view of the talent pipeline.

Aaron’s background in tech has paid off in building an efficient tech stack for his team, with Fetcher as the foundation for top-of-funnel tasks. With the right tools in place, GR0’s recruiters can build workflows based on their priorities and goals and focus on the overall candidate experience.

“Our tech stack makes sourcing and recruiting at GR0 more fun than at other companies, and it adds a ton of visibility and accountability to the process. I think moving away from LinkedIn Recruiter is a trend that a lot of recruiters will follow. It’s a no-brainer for me,” says Aaron.



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